On a scale of 1 to WTF, how terrible is Samsung’s new Galaxy S6 commercial? [VIDEO]

Say what you will about Samsung’s Galaxy smartphones, but over the years, they’ve done a bang up job of advertising them. Their original “The Next Big Thing” and more recently “Next is now” commercials have done a great job at showing off cutting edge features and what makes their devices so great when compared against the competition (Apple), all with a sort of snarky undertone.

Maybe that’s why we don’t understand the direction Samsung is headed in their latest Galaxy S6 ad. The video — uploaded today on YouTube — features a hip dance soundtrack and bright colorful visuals. Nothing really makes sense, with the ad more or less focusing on “that new phone feeling” and a girl mindlessly snapping photos with her new Galaxy S6.

It’s actually one of the few ads that prominently displays the regular Samsung Galaxy S6 and not the Edge model, despite the title suggesting the Edge would be making an appearance. While it’s not likely to resonate with everyone, there is spot for random ads like these which simply feature a catchy tune and loads of branding to imprint a device in consumers brains. We only hope this is an offshoot and not a new trend for Samsung.

Mariah Carey to replace Kate Upton as face of Game of War, Terminator Genisys director will make the commercial

If you’ve spent any amount of time online or even your local theater, there’s a good chance you’ve come across a Game of War commercial featuring swimsuit model Kate Upton. She’s been the “it” girl ever since gracing the cover of Sport Illustrated back in 2012, so it really didn’t come as much of a surprise to find her the centerpiece of a million dollar Game of War marketing blitz. If you’ve got that kinda cash to burn, why not hire 2014’s “sexiest woman alive?” Maybe that’s why Game of War’s next girl sounds so odd to us.

According to sources from TMZ, Mariah Carey is in the process of inking a deal with game studio Machine Zone Inc to become the new face of Game of War: Fire Age. Mariah Carey — who is nearly twice Upton’s age — is no spring chicken and hasn’t been relevant since the 90s. Mariah will reportedly take home a 7-figure paycheck to be featured in a new 30 second ad put together by none other than Alan Taylor, director of the upcoming summer flick Terminator Genisys (he also directed Thor: The Dark World as well).

Game of War is apparently raking in around million every single day, so they money is definitely there. Exactly how they went about moving from Upton to a washed up Carey is anyone’s guess, but we’re sure to see more of Mariah broadcasted across all media channels in the coming months. So long, Kate. It’s been real.

Game of War – Fire Age (Playboard) | Game of War – Fire Age (Play Store)