Affichage des articles dont le libellé est really. Afficher tous les articles
Affichage des articles dont le libellé est really. Afficher tous les articles

lundi 6 juillet 2015

Google REALLY wishes you’d stop saying Glass is dead, because it isn’t



Google-Glass-chris-featured-LARGE


Ever since Google Glass “graduated” from Google X Labs, it seems we can’t write an article about the device without people proclaiming it’s dead. It’s not. Google is working on it. They’ve taken it private. Tony Fadell wants to take the early work done by the excellent team at Google and make sure he gets it just right, just like he did for Nest and the iPod, and he doesn’t want to show it until it’s ready.


Google Glass Camera closeup


Google Glass isn’t dead, so stop saying it. They’ve said it once, and now Eric Schmidt is saying it again:


“It is a big and very fundamental platform for Google,” Schmidt said. “We ended the Explorer program and the press conflated this into us canceling the whole project, which isn’t true. Google is about taking risks and there’s nothing about adjusting Glass that suggests we’re ending it.”


This is a thing. A real thing. A thing that’s happening. It might not be here as soon as we’d liked, but it’s not something Google is sweeping under the rug.


If you’re already an Explorer with the latest publicly-released unit, enjoy it. Stop obsessing and complaining over a new version that you won’t even be able to see until Google is ready to put them up for sale.


It’s OK to be concerned (and even angry) about the ,500 prototype you bought that will eventually be obsoleted, and we certainly do hope those folks are hooked up with some sort of upgrade path once the consumer version is ready, but no amount of petitioning and rioting will change Google’s stance on the future development of Glass if they haven’t already changed it.


Beyond that, you knew what you were getting into. You knew Glass was still in the exploratory and platform-building phases and Google only wanted people who truly understood that to use it, which is why they asked you to pay ,500 for a piece of kit that likely didn’t take nearly as much money to manufacture.


If Glass were truly dead, don’t you think they’d tell us just as they’ve done countless times in the past when they retired a lot of their other products? Sit back, relax, and let Google do their thing.





HTC’s latest ad is really weird, takes shots at Samsung and Apple [VIDEO]



cellami


HTC has a long history of really strange ads. There was Hipster Troll Carwash, and then a bunch of short-films starring Robert Downey Jr. The latest ad is a parody of all the commercials for medical products we see on TV all the time. HTC calls it their fake drug Cellami, which is the cure for “suffering from having to choose between the same old options for a smartphone,” or “Bi-phonal Displeasure Disorder.”


https://www.youtube.com/watch?t=60&v=F3LBOqXTvM0


HTC says one of two things can cause Bi-phonal displeasure disorder: SAD and iOS. SAD stands for Samsung Effective Disorder. iOS, of course, stands for Irritable Operating System. Like all drugs, Cellami comes with a list of side effects. It can lead to “pinched zoom, clogged charge port, permanent thumb loss, and only plastic discharges.” But, if you are currently taking HTC One M9 they are quick to point out you don’t need Cellami. In fact, “your phone is the best!”


I’ve watched this ad a couple of times now and I can’t decide if it’s really clever or really dumb. This is not the type of ad we’d expect to see on TV anytime soon. What do you think of Cellami? Did HTC actually create a good ad, or is this just another in a line of weird videos?