Sprint Direct 2 You sends company representatives to you to help setup new smartphones

While Sprint is busy putting up new towers to help improve their network and trying to match T-Mobile in the value game, they’ve come up with another unique strategy to help retain your business: personal visits to help you set your new smartphones up.

It’s called Direct 2 You, and a fleet of more than 5,000 vehicles driven by Sprint representatives will be on-hand to meet up with you at your home, office or any other location you desire — at whichever time you desire (within reason, we imagine) — to help you get going on your phone. This includes transferring content and contacts from one phone to another, with great emphasis placed on the Android to iPhone conversion or vice versa.

This is a process typically done in-store, but Sprint feels time is too precious to have you waiting in long lines at the point of sale. The best part? It’s all absolutely free. Take it from someone whose most recent upgrade took more than 3 hours of waiting inside the stuffy corners of a Verizon store — this is awesome.

The service will begin in major areas of Miami and Chicago starting April 20th (testing has already started in Sprint’s backyard of Kansas City), and will spread to more major cities as 2015 rolls on.

[via Sprint]