Say what you will about Samsung’s Galaxy smartphones, but over the years, they’ve done a bang up job of advertising them. Their original “The Next Big Thing” and more recently “Next is now” commercials have done a great job at showing off cutting edge features and what makes their devices so great when compared against the competition (Apple), all with a sort of snarky undertone.
Maybe that’s why we don’t understand the direction Samsung is headed in their latest Galaxy S6 ad. The video — uploaded today on YouTube — features a hip dance soundtrack and bright colorful visuals. Nothing really makes sense, with the ad more or less focusing on “that new phone feeling” and a girl mindlessly snapping photos with her new Galaxy S6.
It’s actually one of the few ads that prominently displays the regular Samsung Galaxy S6 and not the Edge model, despite the title suggesting the Edge would be making an appearance. While it’s not likely to resonate with everyone, there is spot for random ads like these which simply feature a catchy tune and loads of branding to imprint a device in consumers brains. We only hope this is an offshoot and not a new trend for Samsung.
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